UK competition regulators are looking at Apple and Google smartphone operating systems, app stores and browsers, fearing that the two tech giants’ control of “mobile ecosystems” could harm consumers.

The watchdog said it is examining whether Apple and Google’s role in mobile ecosystems is stifling competition in digital markets and whether it could lead to reduced innovation and higher prices, than what either for devices and applications or for other goods and services, as their manufacturers face a digital increase advertising price.

Apple and Google control the major gateways through which people download apps or browse the web on their mobiles.

British regulators opened an investigation into Facebook’s use of data in classified ad and online dating services and also said they will have a role overseeing Google’s phase-out of ad-tracking technology from Chrome.

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