It’s going to be a little easier for nonprofits to raise money via social media. Today, Instagram (via Engagdet) has launched “live fundraisers”, aimed at helping people solicit fundraisers for select nonprofits while hosting streams on Instagram Live.
Donators will get a few perks including an “I donated” sticker.
At the moment, Instagram is limiting these to registered nonprofits, but the company may allow other businesses and individuals to tap into this feature set in the future.
ByteDance’s TikTok will do the same as well, albeit with its own fundraising functionality being laser-focused on COVID-19 relief efforts.
“Donation Stickers are clickable donation buttons that can be embedded directly in videos and TikTok LIVEs, just like other stickers on the platform,” TikTok announced, “Donation Stickers are enabled in-app by Tiltify, a well-established fundraising platform which…