Apple has always been a premium brand, which is why it’s made sense that, outside of a few notable exceptions, iPhones have always carried a certain prestige and high price tag. But last week, the firm launched a new handset that broke this trend: the new iPhone SE 2.

For those that missed it, the iPhone SE 2 is a new, small-hand-friendly iOS phone with one key factor differentiating it from its iPhone 11 siblings – it only costs £420.

This isn’t revolutionary; old iPhones have hit the same price point before. But for me it’s a clear sign Apple’s cottoned on to a critical shift in the market that competing companies have known for quite some time – no one wants to spend £1000 on a new blower every year, especially during a global pandemic.

Analysts have been warning that…

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