Apple’s release of the new iPhone SE 2 is a defensive move, analysts have said.

The folks at IDC believe the phone’s lower price point is intended to prevent iOS users from jumping ship and picking up a mid-range Android phone instead − and there are some excellent ones to choose from.

Related: Best mid-range phones

With flagships commanding ever higher prices and especially during turbulent times such as these, it’s easy to see more phone-buyers opting for a cheap or mid-range phone, rather than an expensive top of the range handset. With that in mind, the iPhone SE 2 could be a well-timed release.

“IDC believes that the new iPhone SE has a clear target audience and is mainly pitched against Android models in the same price range to keep existing users in the iOS fold,” IDC…

Continue Reading to the Source


Please enter your comment!