Apple’s release of the new iPhone SE 2 is a defensive move, analysts have said.

The folks at IDC believe the phone’s lower price point is intended to prevent iOS users from jumping ship and picking up a mid-range Android phone instead − and there are some excellent ones to choose from.

Related: Best mid-range phones

With flagships commanding ever higher prices and especially during turbulent times such as these, it’s easy to see more phone-buyers opting for a cheap or mid-range phone, rather than an expensive top of the range handset. With that in mind, the iPhone SE 2 could be a well-timed release.

“IDC believes that the new iPhone SE has a clear target audience and is mainly pitched against Android models in the same price range to keep existing users in the iOS fold,” IDC…

Continue Reading to the Source

LEAVE A REPLY

Please enter your comment!