Spotify will soon make it much easier for you to avail the discounts that you’ll often find your favorite podcasters peddling your way via their partnerships with online stores and mass retailers. As The Verge reports, Spotify is testing a new ad-related feature called “In-App Offers.”
The feature, which is currently only being tested via The Last Podcast on the Left in the U.S. and Herrengedeck in Germany, will allow podcasters to embed interactive links in their episode pages that automatically populate with the podcast’s promo code on the retailer’s website, both ensuring that the podcaster’s affiliate revenue increases and that you don’t have to fumble around looking for the right code or the right online retailer to take advantage of a new offer.
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Jay Richman, heads of ads for Spotify, noted that the move is “is one…