While using the Galaxy A73 over the last few days, I was reminded of how everything you do does not need to be intended to please people. You might wonder how I got this life lesson from a smartphone of all things.

  • The Galaxy A73 is not a small phone, rather it’s an oversized monster with a 6.7-inch screen. Instead of avoiding it, I accepted that this phone is designed for people who want a big phone. I realised during my time with the device that sometimes a phone with an extra-large screen can be helpful.
  • It actually feels lightweight (in comparison to the iPhone 13 Pro Max) when holding it and listening to Alex Buta in the morning.
  • It’s made of plastic but has a matte finish with a cutout for its multi-lens camera. The camera bump has a smooth gradient rather than a sharp edge, something that impressed me.
  • The 6.7-inch screen looks absolutely spectacular. This is a Super AMOLED display, colourful, rich and detailed. And it also supports a 120Hz refresh rate, so scrolling through apps and the interface feels responsive and buttery smooth.
  • The screen is so good that I didn’t feel like turning on my TV at night and instead I rewatched a few episodes of Schitt’s Creek on the Galaxy A73.
  • The phone ships with OneUI 4.1, which is based on the latest Android 12. The Galaxy A73, like Samsung’s recent smartphones, will receive at least five years of software updates from release.
  • IP67 waterproofing – the phone can survive underwater for half an hour.
  • The Galaxy A73 ships with a mid-tier Snapdragon 778G processor, and while the flagship Galaxy S22 Plus has a top-end Snapdragon 8 Gen 1 processor.
  • Its 5000mAh battery is a life changer, especially when you spend a lot of your time outdoors.
  • The Galaxy A73 has five cameras in total – four on the back and a 32MP snapper on the front. The rear camera system is headlined by a 108-megapixel sensor alongside a 12-megapixel ultra-wide, a 5-megapixel depth sensor, and a 5-megapixel macro lens.
  • During the day, the 108MP camera can capture detailed photos. Colours are oversaturated but that’s typically Samsung.
  • It’s a premium mid-range phone (starts at Rs 41,999) that never tries to project itself as an alternative or equivalent to the flagship Galaxy S22 Plus; instead, it pitches itself as an all-new device for someone who has never experienced the kind of features it got at this price point.

It could be a big phone… it might lack the latest and most advanced Snapdragon chip… it might not come with a glass back… but these things don’t really matter when the product truly differentiates itself from the competition and tries to win over customers for what it offers. The Galaxy A73 is not bringing anything new or trying to fix something; it’s offering a choice to customers at a certain price point without overpromising anything. That’s a good thing. It’s a healthy practice by making everyone clear what to expect and what not to expect.

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