It’s unlikely Apple will target the mid-range or affordable phone market anytime soon, despite strong interest in cheaper iPhones, according to industry experts.

Gartner research vice president Annette Zimmermann told Trusted Reviews that Apple’s focus on profit suggests it will continue to only offer modest discounts on its handsets, despite recent evidence suggesting lower prices could grow its overall market share on Wednesday.

“Yes, we could assume that because general microeconomic forces imply an increase in sales when the price is lowered. And given that Apple confirmed that [the] iPhone 11 (where the price was lowered slightly compared to iPhone XR) was the best selling model during the entire holiday quarter [the data] supports that assumption,” she said.

Zimmermann added…

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