Instagram, owned by Meta, is introducing a new feature that will let users to purchase items directly via direct messaging. Currently, users must leave the post, send a message to a company to inquire about a product for purchase, and then follow the link they offer to complete the transaction. Users will be able to immediately speak about customisations and place orders using the new functionality.

Using this new feature, small business owners will be able to:

-Chat with customers in real time to answer questions and confirm purchase details.
-Create a payment request with item description and price.
-Request and collect payment.
-And when businesses are ready to set up their digital storefront, they can use Shops on -Instagram and Facebook.

This comes after Instagram’s announcement for its new features aimed at creators. The features came as part of Instagram’s efforts to make Instagram the “best online space for creators to make a living.” The company has introduced subscriber chats, subscriber reels, subscriber posts, and a subscriber home. Under this tab, users will be able to filter out posts that are only available for them.

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