Source: Android Central

Every time we browse the internet on even the best Android phone or any other device, we’re being tracked by advertising companies, including the biggest of them all: Google. The good news is that Google plans to stop selling interest-based ads that rely on individual user-tracking across the web as part of its Privacy Sandbox program, and it and plans to begin testing as early as Q2 of 2021.

As the biggest digital-advertiser, Google has the responsibility to make the industry better.

Google is the world’s largest digital advertising company and in 2020, over 50% of global ad sales were made through the company, so the stakes are high. Google seems to be optimistic about how it can shift not only how it supplies interest-based ads but is confident that this could trigger a major shift across the industry as a whole.

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