Google Play is tightening rules around apps offering subscriptions in the hope of clamping down on deceptive “fleeceware” apps that have become prominent across the store.

Google has announced a new policy that will require Android developers to be more transparent regarding free trials, while making it easier to cancel subscriptions.

The measures include an email from Google informing users when a free trial or promotional price is coming to an end, as well as when a subscription of three months or longer is going to automatically renew.

The Android developers themselves will be compelled to point out when the app’s main functionality and features require a subscription.

In announcing the changes, which will need to be adhered to before June 16, Google says developers must display…

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