Back in late-2018, Google Maps picked up a new feature that allowed you to directly message businesses for customer service inquiries. It was initially poked fun at for being yet another messaging service from Google, but it’s since proved to be quite useful. Today, Google’s expanding the functionality to be even better.

For starters, messaging a company via Google Maps now comes with a ton of extra features — specifically, smart replies, product carousels, and customizable welcome messages for customers. Even more important, businesses can integrate their existing customer service platforms with Google Maps chat (hopefully allowing for even greater adoption of the feature).

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In addition to Google Maps, you’ll also now be able to message a company directly from Google Search. This makes the barrier to the feature a lot…

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