Google has announced YouTube Shorts, a new video experience for YouTube that’s similar in implementation to TikTok. It’s a “new short-form video experience right on YouTube for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones”, Google says. Creators can shoot short videos of up to 15 seconds, add music to fit, and have it displayed on a vertically scrolling section of the YouTube app. Google says that creators will have a lot of control over the creation experience, including a multi-segment camera for stringing a series of short video together, speed controls, a timer, and the aforementioned music soundtrack.
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TikTok has seen its fair share of controversy in the past few weeks. Most recently, it has been threatened…