Rumors of Google designing and manufacturing its own chips for Pixel phones are nothing new. But the latest comes at a time when it makes a lot more sense for it to be done; Google needs its own chips if it wants to carry on making products for everyone, and making them the way it wants them to be built.

This isn’t complete conjecture, either. Google already designs the processors used in many of its server products and machine learning data centers. It also has designed a complete ARM processor for the Pixel phones that started as the Pixel Visual Core for camera features and has since moved into machine learning as the Pixel Neural Core. The company has poached some of the best in the industry from Qualcomm, Intel, and Nvidia to work in its new Bengaluru, India microprocessor design lab. That’s not an accident.

If you build the chip writing the code gets easier.

Google does this…

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