The smartphone landscape is changing and Samsung has the perfect weapon to win 2020 – and it’s not the Galaxy Note 20.

Samsung’s reputation is built almost entirely on its flagship phones. The annual Galaxy S and Galaxy Note releases are what it is traditionally judged on. Those handsets also have the most significant effect on the balance sheet.

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Last summer, Samsung’s profits fell by half amid disappointing initial sales for the S10 range. There’s no indication, as yet, that the Galaxy S20 series is performing any better. A report from the Korea Herald in February suggested day-one S20 sales on Samsung’s home turf were down 50% on the S10. Although, of course, there are mitigating circumstances for the shortcoming. Research from Counterpoint…

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