Twitter will begin testing ads on its disappearing posts feature called Fleets, as it works to offer more options for advertisers. Advertisers generally like full screen ads because they capture the user’s attention.

The new offering is part of Twitter’s goal to bring together more of the big social media platforms like Facebook and Snapchat, which have long had a ‘Stories’ posting feature that disappears after 24 hours and is monetized with ads.

Brands that create Fleet ads can also use a feature that would direct a user to the company’s website or other web destination if they swipe up on the ad.

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