You knew it was going to happen — it was just a matter of when. YouTube TV’s price is going up $15 a month to $64.99.

The change is effective immediately for those signing up to YouTube TV for the first time, and it’ll hit current customers on their next billing cycle.

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The increase certainly wasn’t unexpected, given that YouTube TV is adding 14 new ViacomCBS channels this summer — and a smattering of them are available starting today.

From the YouTube Blog:

As we continue to evaluate how to provide the best possible service and content for you, our membership price will be $64.99. This new price takes effect today, June 30, for new members. Existing subscribers will see these changes reflected in their subsequent billing cycle on or after July 30.

We don’t take these decisions lightly, and realize how hard this is…

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